Course content

Digital marketing strategy 

During the program, participants will have the opportunity to learn how to create a digital marketing strategy; market research models and target group needs; how goals are formed based on the obtained results, what are the ways of monitoring the implementation, evaluation and modification of the digital marketing strategy.

WordPress workshop

In addition to the theoretical part, a workshop on the WordPress platform is planned, which enables participants to independently create and maintain a website or blog in the future. The workshop includes:

– creation of website design drafts and accompanying elements,

– choosing a template (theme),

– creation of dynamic and static pages,

– input of content and optimization of images for web display,

– connecting to social networks,

– basic elements of website optimization (SEO),

– analysis of the use of the website, i.e. the blog.

The workshop also includes a short course in using the online tool for project management and team collaboration – Trello. This tool, based on the kanban paradigm, is extremely important for teamwork, but also for further cooperation between students and lecturers in order to support future work.

Required prior knowledge

Computer and information literacy, especially good knowledge of working on the Internet: searching, using e-mail.

Duration of the course

The course lasts 2 days for 6 hours. The number of participants is from 8 to 12.

Dates

Course dates are available on the Accredited Courses Calendar.

Lecturers

Vesna Vuksan, Milena Kostic, Dejana Kavaja Stanisic.